opinion How to leverage brands for digital advertising Digital ads focus on native, storied content, making personalised, lasting impact on consumers, beyond the brand’s TG By Vijayalakshmi Sridhar
long-reads Dealing With The Covid Effect B-schools take to catch-up sessions, crisis management lessons to inspire engagement. By Vijayalakshmi Sridhar
investing Three entrepreneurs on why they invest in cryptos Entrepreneurs Dhruvil Sanghvi of LogiNext, Satish Vijayan of Nexdha Fintech, and Sharmin Ali of Instoried share ins and outs of their experience with crypto trading. By Vijayalakshmi Sridhar
enterprise IIT-Madras innovates zinc-air batteries to take on lithium-ion Rechargeable, low-cost zinc-air batteries are touted to be India’s solution for expensive and imported lithium-ion batteries. By Vijayalakshmi Sridhar
enterprise Home renovation sector eyes 5-yr growth spurt Whether it is from vintage to chic, grand to minimalist or quick facelifts — renovations contemporise the property and add value. By Vijayalakshmi Sridhar
