Google

Balaji Telefilms launches new family-friendly app ‘Kutting’ after AltBalaji debacle

/2 min read

ADVERTISEMENT

Balaji Telefilms launches family-friendly OTT app ‘Kutingg’ to tap mobile-first audiences with short-form, vertical storytelling.
THIS STORY FEATURES
Ektaa R. Kapoor Most Powerful Women 2023
Balaji Telefilms launches new family-friendly app ‘Kutting’ after AltBalaji debacle
 Credits: Narendra Bisht

Balaji Telefilms said on Tuesday that it has launched ‘Kutingg’, a family-friendly digital platform. It also noted that the app will provide vertical video formats alongside traditional storytelling styles for a mobile-first audience.

In June, streaming giant Netflix and production house Balaji Telefilms announced a long-term creative partnership, which would deepen their engagement in the Indian content space and create a pipeline of original films and series spanning multiple genres.

The agreement marks one of Netflix India’s most significant alliances with a domestic production house, underscoring its continued bet on homegrown storytelling.

“Ekta has been a force in shaping Indian entertainment with unforgettable stories and characters that made it to pop culture, even before hashtags existed. Her creative instinct and deep understanding of the audience’s pulse have consistently set her apart in shaping what India chose to watch and love for more than two decades. At Netflix, our focus is to serve audiences with very diverse tastes, and this collaboration will bring unique stories in rooted ways, marking an exciting new chapter in our creative journey,” said Monika Shergill, Vice-President, Content, Netflix India.

fortune magazine cover
Fortune India Latest Edition is Out Now!
Global Brands, Indian Sheen

October 2025

As India’s growth story gains momentum and the number of billionaires rises, the country’s luxury market is seeing a boom like never before, with the taste for luxury moving beyond the metros. From high-end watches and jewellery to lavish residences and luxurious holidays, Indians are splurging like never before. Storied luxury brands are rushing in to satiate this demand, often roping in Indian celebs as ambassadors.

Read Now

Balaji Telefilms reported a first-quarter revenue of ₹72.83 crore, whereas it reported a loss of ₹5.95 crore in the same period.

Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.

Related Tags