Bodhitree, Madlab Films launch India’s first high-concept content studio 'Madlab Alpha' for disruptive storytelling

Bodhitree Multimedia Limited, Madlab Films, and Universe of Ideas have announced the launch of Madlab Alpha Private Limited, a subsidiary of Bodhitree, which is touted to be India’s first high-concept content studio. Madlab Alpha is designed to be a launchpad for next-generation storytellers, a home for "disruptive, and genre-defining narratives that challenge the status quo", a statement says.

Madlab Alpha is aiming to fill a crucial need gap at a time when cinema finds itself saturated with formulaic storytelling and declining creative standards, it adds. The studio promises to champion bold voices, daring visions, and ground-breaking concepts that traditional systems have often overlooked. Madlab Alpha aims to craft genre-bending films and series, innovation-led series, with a key goal of unconventional storytelling in India, with the potential to entertain and engage global audiences.

Madlab Alpha will focus on producing "premium content" that blends cinematic storytelling with experimental and disruptive formats. "The studio will leverage AI-assisted production workflows, immersive storytelling technologies, and other new-age tools to streamline execution without compromising creative ambition."

Currently, the studio is developing a pipeline of thrillers, sagas, dramas, and interactive storytelling experiences. Gaurav Shukla, the creator and producer of Asur, and Abhijeet Khuman, both producers at Madlab Films, said: “With the rise of OTT platforms and global content, audience taste, especially in India, has evolved rapidly. This shift is impacting conventional commercial cinema, as we’re seeing more viewers gravitate towards fresh, bold narratives. It’s high time we acknowledge this change and create stories that speak to this new sensibility. With Madlab Alpha, we aim to tell the kind of stories others shy away from —merging craft with technology to deliver content that truly resonates.”

Darshana Bhalla, Founder & CEO, D’Artist Talent Ventures and Universe of Ideas, added, “At its core, Madlab Alpha Private Limited is about empowering new voices and building a collaborative creator ecosystem."

Mautik Tolia, MD, Bodhitree Multimedia said: “Madlab Alpha Private represents a bold leap into the future of storytelling. This partnership marks a pivotal evolution in our content strategy, reflecting our commitment to shaping the progress and success of the industry. Together with Gaurav, Darshana, and Abhijeet, we are investing in the future of storytelling—one that is bold, disruptive, and unapologetically narrative-first."

Madlab Film’s has created critically and commercially acclaimed OTT series Asur, while Bodhitree Multimedia virtually shot and released the Indian psychological thriller miniseries The Gone Game during the pandemic and also produced critically acclaimed show ‘Class’. Universe of Ideas is an IP creation company emerging from the leading talent management firm D’Artist Talent Ventures.