Emporio Armani names Farhan Akhtar first Indian brand ambassador for watches

Emporio Armani has appointed actor, filmmaker, producer, and singer Farhan Akhtar as its first Indian brand ambassador for watches, as the Italian luxury brand looks to strengthen its presence among Indian consumers.

Akhtar, who has built a career spanning more than two decades across films, music and other creative pursuits, will represent Emporio Armani Watches in India. The brand said his versatility, ability to reinvent himself and distinctive personal style align with its positioning around contemporary elegance and progressive design.

The association brings together Emporio Armani’s focus on modern luxury and Akhtar’s profile as a multifaceted cultural figure. The brand said his creative journey, marked by ambition and authenticity, resonates with a new generation of consumers who increasingly value both substance and style.

“I’ve always admired Emporio Armani for its ability to remain relevant without chasing trends. There is a timelessness to the brand that comes from being confident in its identity while continuing to evolve with the times,” Akhtar said.

“That’s a philosophy I deeply respect, and one that makes this association with Emporio Armani Watches especially meaningful for me,” he added.

As the brand’s watches ambassador in India, Akhtar will be involved in strengthening Emporio Armani’s presence in the country’s luxury market and connecting the brand with younger consumers.

Emporio Armani said the partnership reflects its vision of modern style, self-expression and enduring elegance, with Akhtar bringing a strong cultural influence to the brand’s India strategy.