Lenskart launches Spanish sunglasses brand Meller in India, expands global house of eyewear labels

Lenskart has rolled out Spanish sunglasses brand Meller in India, months after acquiring the Barcelona-born label. The move strengthens Lenskart’s premium and fashion-focused eyewear portfolio as the company pushes to build a global house of design-led brands.

Founded in Barcelona, Meller is one of Europe’s fastest-growing D2C sunglasses brands with a strong Gen Z and Millennial following across Europe and the U.S. In FY25, the Meller brand, under its parent Stellio Ventures, reported revenues of ₹272 crore, with EBITDA of ₹44.3 crore (16.3% margin), and ₹43.2 crore (15.9% margin) in profit before tax.

Known for bold silhouettes, vibrant colours, and a design language inspired by Barcelona’s street culture, Meller has built a community of more than 700,000 Instagram followers. Lenskart will offer the brand’s full sunglasses range across its app, website, and retail footprint.

In the first phase, Meller will be available in 500 Lenskart stores, selected using GeoIQ intelligence to target fashion-forward shoppers and high sunglasses-buying markets.

The launch fits into Lenskart’s broader strategy of building a global house of brands alongside John Jacobs, Owndays, and French label Le Petit Lunetier, in which it recently invested.

Peyush Bansal, Co-founder & CEO of Lenskart, said Meller’s D2C strength and global fan base make it a natural addition. “With Lenskart’s distribution, supply chain, and technology strengths, we’re committed to creating the next wave of global eyewear brands,” he said.

Meller co-CEO Marco Grandi Blanch called the India entry a key milestone. “Partnering with Lenskart gives us the platform to take our vision to a global scale,” he said.

The rollout also comes days after Lenskart Solutions’ muted stock market debut. The ₹7,278-crore IPO—one of the largest of 2025—listed nearly flat, closing just 0.32% above its issue price at ₹403.3. Shares opened at ₹395 on NSE (1.75% below issue price) and ₹390 on BSE (2.99% below IPO price), before recovering to ₹413.80 by the end of the day. The listing valued the company at ₹69,967 crore.

Analysts attributed the tepid debut to valuation concerns and rising competition in the eyewear space, though institutional investor participation remained strong. Ambit Capital had assigned a ‘Sell’ rating ahead of listing, citing stretched valuations relative to other premium retail peers. Despite near-term caution, analysts noted that Lenskart’s expanding omnichannel network, subscription-led loyalty model, and global footprint continue to support its long-term growth outlook.