Pocket FM’s creator economy crosses ₹300 crore, eyes ₹1,000 crore in 2026

Audio storytelling platform Pocket FM on Tuesday said its creator economy has crossed ₹300 crore and is on track to touch ₹1,000 crore by the end of 2026, as artificial intelligence tools help more first-time writers publish and monetise their work. 

The announcement comes amid broader discussions around AI-led growth at the AI Impact Summit. The company said over 300,000 creators published their first stories on the platform in the last year, taking its global creator community past the 300,000-mark. It now aims to scale this base to 1 million creators by 2026. 

According to company data, over 10% of its monetised creators collectively earned more than ₹50 crore in 2025. The top 1% of creators earned over ₹50 lakh annually while more than 20% now earn upwards of ₹1 lakh per month. 

Rohan Nayak, Cofounder and CEO, Pocket FM, said, “Our vision is clear. Creativity remains human, and Pocket FM’s AI Suite is designed to remove barriers to bringing that creativity to life. This reflects Prime Minister Narendra Modi Ji’s vision of an AI-enabled creator ecosystem where a story idea can reach audiences at scale regardless of where it comes from.” 

He said, “This marks the end of the traditional ‘starving artist’ model,” Nayak added. “A creator from anywhere in India can now create professional-quality content and reach audiences at scale without traditional barriers.” 

90% on the platform are first-time storytellers

The company said nearly 90% of creators on the platform are first-time storytellers. Around 25% are students who are building storytelling careers alongside their studies. AI-powered production tools have reduced the need for large teams and helped simplify scripting, structuring and publishing workflows. 

Prateek Dixit, Co-founder – Product, Tech and AI at Pocket FM, explained how the company’s AI stack supports creators. “Pocket FM’s AI Suite reimagines this process as an AI-powered writers’ room built for serialised fiction. The Planner Agent designs long-term arcs and character journeys, the Context Agent safeguards narrative continuity across episodes, and the Drama Agent refines pacing, tension, and cliffhangers. Together, in a continuous loop of planning, drafting, and refinement, these agents enable creators to build cohesive, long-form stories while preserving creative ownership and significantly reducing execution complexity.” 

Aims for international expansion 

The platform is also pushing international expansion. In 2025, several Indian intellectual properties were localised for markets such as the United States and Europe, including titles like Mahagatha, Brahmyoddha – The Destroyer, and Brahmand Ka Rakshak. In 2026, the company plans to adapt more than 50 creator-led Indian IPs for global audiences. 

Currently, the platform generates over 2.2 billion minutes of listening each month from creator-led audio series.