PropTech startup Reloy targets ₹3,500 crore sales in FY25, eyes profitability  

Mumbai-based leading homeowner loyalty and referral platform Roloy has announced it’s on track to achieve ₹3,500 crore of sales in FY2025-26, a significant growth from ₹2,000 crore worth of referral-led sales last fiscal. The company claims it has surpassed the previous year's figure in the first six months of the fiscal year and expects to turn profitable in the current fiscal year itself.

Working with over 40 of India’s top real estate developers and managing a deeply integrated customer base of more than 2.2 lakh+ homeowners, Roloy enables developers to build strong relationships with existing customers by unlocking a new channel of referral-driven sales.

“Developers are realising the importance of satisfied homebuyers, and we are helping them maintain long-term relationships with their customers. This trust translates into strong referral sales, which have emerged as a win-win for developers, existing homebuyers, and new buyers alike. Traditionally, developers focused only on direct sales and broker networks, overlooking referrals,” says Akhil Saraf, Founder & CEO, Reloy.

Under Reloy’s referral program, existing homeowners are encouraged to refer new buyers, with both parties benefiting through cashback, rewards, and discounts. This model not only drives sales for developers but also fosters a community-driven ecosystem where customers feel valued and engaged.

The company’s clientele includes Godrej Properties, DLF, M3M India, Shapoorji Pallonji Real Estate, House of Hiranandani, Embassy Group, Mahindra Lifespaces, K Raheja Corp, Brigade Group, Rohan Builders, L&T Realty, Smartworld India, JP Infra, Ajmera Realty, BPTP and many more.

Beyond sales, Reloy is creating a broader homeowner ecosystem by inviting ancillary brands—including proptech companies, smart home providers, home interiors, home loans, and rental platforms—to build on its platform and offer integrated conveniences to homeowners.

The company says through the ConnectRE 4.0 platform, which leverages advanced AI technology to deliver hyper-personalised services at every stage of the homeowner journey—from purchase and onboarding to after-sales engagement — it aims to redefine how developers approach customer loyalty and sales, while empowering homeowners with value-added services and benefits.