RBL Bank launches LUMIERE and NOVA credit cards for premium customers

RBL Bank has stepped into the premium credit card space with the launch of two new products—LUMIÈRE and NOVA—tailored for India’s growing base of affluent and aspirational consumers.

The first offering, LUMIÈRE, is a by-invitation-only metal card meant for a select group of high-value customers. Weighing 18 grams, the card focuses on exclusivity and offers bespoke travel benefits, rare experiences, curated memberships, and sustainability-led privileges. It comes with an annual membership fee of ₹50,000.

The second card, NOVA, is positioned for the customers who are ambitious, dynamic and constantly on the move. NOVA offers 6% value back on flight and hotel bookings, 10% savings at some of India’s finest restaurants, complimentary golf rounds and lessons, and several other lifestyle benefits. The metal card is priced at ₹12,500 per year.

According to the bank, India’s base of high-net-worth individuals is expanding rapidly, creating a larger appetite for luxury products and experience-driven services. RBL Bank believes these new cards will help it tap deeper into this growing segment, driven by rising wealth, urbanization, and a younger, globally aware population that prioritizes premium experiences.

Bikram Singh Yadav, Head of Credit Cards at RBL Bank, said the timing of the launch reflects the surge in demand for high-end financial products as more Indians enter higher income brackets.

“We have always aimed to create exceptional experiences for our customers, and these premium cards are crafted for those who seek exclusivity and sophistication in every aspect of life. With the two launches, we are creating a premium ecosystem, offering privileges that go beyond conventional luxury. Redefining sophistication, these cards blend cutting-edge benefits with timeless luxury for the modern connoisseur.”

Explaining the rapid expansion of India’s credit card market, Yadav said the industry has grown at a 20% CAGR over the past decade and continues to expand at 15–20% annually, even at its current scale. “If you grow at 20% CAGR for 10 years, you become nearly four times the size you started with,” he noted, adding that despite this growth, India remains “massively underpenetrated,” with only 10 crore credit cards in circulation in a country of over 1.4 billion people.

On premium trends, Yadav said India is becoming increasingly upwardly mobile, producing “more millionaires and billionaires than ever before.” He pointed out that the country has steadily shifted “from a saving economy to a consumption economy,” driving demand for high-end, experience-led financial products.