Reliance Consumer Products launches Campa in Nepal with Chaudhary Group
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Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, has launched the Campa brand in Nepal with Chaudhary Group (CG), marking RCPL’s entry into the Nepalese market.
RCPL acquired Campa in 2022 and reintroduced it in India in 2023. "We are entering the Nepal market with Campa in association with Chaudhary Group. Campa is an Indian brand founded over 50 years ago. We see potential for growth in the region and aim to offer quality products at affordable prices," says Ketan Mody, Executive Director of RCPL.
Campa has a presence in GCC countries and will now be available in Nepal. Chaudhary Group will manage local manufacturing and distribution. Nirvana Chaudhary, Managing Director of Chaudhary Group, said: "We are collaborating with Reliance Consumer Products to launch Campa in Nepal. This partnership will expand our beverage portfolio and we will use our distribution network to support Campa’s rollout."
The Campa product lineup includes Campa Cola, Campa Lemon, Campa Orange, Campa Energy Gold Boost, and Campa Energy Berry Kick. The products feature new packaging and will be competitively priced, says the company.
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Billionaire Mukesh Ambai-led Reliance Industries (RIL) had acquired the homegrown iconic soft drink brand Campa from Delhi-based Pure Drinks Group in 2023. Campa Cola was a market leader in the Indian soft drink market in the 1970s and 1980s in most regions of India until foreign brands Pepsi and Coca-Cola entered the domestic market in 1990s. Reliance Consumer in April roped in actor Ram Charan as the new face of Campa alongside the launch of a new marketing campaign, "Campa Wali Zidd".
The company in January this year announced the acquisition of Maharashtra-based Sil Food India. RCPL aims to bring new life to SIL Foods’ storied brand and build on its heritage, leveraging its scale, tech capabilities, and deep understanding of the Indian consumer. SIL offers products in categories such as jams, sauces, mayonnaise, and canned goods.