'581 chocolates, 324 rose orders per min': Valentine’s Day drives massive quick commerce sales for Swiggy, Blinkit, Zepto

Valentine’s Day drove a surge in quick-commerce sales, with overall gross order value across platforms in India rising 8% in a single day, according to Datum Intelligence. Demand for gifts and kits saw the sharpest increase, soaring 445%.

“Gift and kits (emerged as) the most popular category, reflecting a strong demand for pre-packaged gifts and thoughtful bundles. This trend highlights the increasing consumer preference for curated and ready-to-gift solutions, especially among last-minute shoppers,” the market intelligence firm said in a press release.

In a post on X, Swiggy Instamart co-founder Phani Kishan Addepalli said that the quick commerce platform by 10 AM on February 14 had “already delivered 2x more chocolates than last Valentine's Day.” The platform at its peak saw 581 chocolate and 324 rose orders per minute on February 14, showing a 5x growth in its orders compared to a regular Friday.

According to Datum, chocolates and candies saw a modest 110% sales growth, lagging behind jewellery and fragrances, which trailed gifts and decorative lights.

Apparel and beauty products recorded the slowest growth.

“With the growing demand for convenience and instant gratification, brands leveraging quick commerce can capitalize on impulse buying and same-hour delivery,” the market intelligence company added.

While Zepto and Blinkit have yet to share their Valentine’s Day sale insights, data indicates strong demand for related products across quick commerce platforms. Almost all platforms including Swiggy, Zepto and Blinkit, introduced special interfaces for both singles and couples to drive engagement.