WinZO rides IPL wave with MS Dhoni-led ‘Jaha Jeetega India’ campaign

WinZO, India’s leading social gaming platform, has launched its latest ad campaign, Jaha Jeetega India, featuring MS Dhoni. Unveiled during the ongoing IPL 2025 season, the campaign celebrates India's winning spirit, delivering the message that while life’s challenges may be tough, victory is always within reach on WinZO.

Created in collaboration with advertising agency Lowe Lintas, the campaign spans JioHotstar, Star Sports, digital platforms, print, and social media. The first ad film, launched by former cricketer Suresh Raina, amassed two million views within 24 hours. With India's online gaming sector booming, strategic marketing initiatives like this play a crucial role in driving user acquisition and long-term engagement.

Paavan Nanda, co-founder of WinZO, emphasised the campaign’s goal of connecting with India's diverse audience. “At WinZO, we are deeply linked to the spirit of Bharat, and our Jaha Jeetega India campaign celebrates the nation’s love for winning. WinZO isn’t just about big wins—it’s about the joy of small victories that make everyday life more exciting,” Nanda said. “By launching this campaign during the IPL, we are engaging with 650 million viewers, reinforcing our commitment to competitive, vernacular, and interactive entertainment.”

A central aspect of the campaign is MS Dhoni’s portrayal of everyday triumphs. “Being part of WinZO's Jaha Jeetega India campaign was an opportunity to celebrate the spirit of winning,” Dhoni said. “The campaign captures how life comes with challenges and highlights how WinZO brings small but meaningful wins. By redefining the gaming experience with interactive gameplay, WinZO ensures that everyone, no matter where they are, gets to experience the thrill of winning.”

WinZO, which operates on a micro-transaction model, has built a community of 200 million users. The company continues to expand its presence by integrating culturally relevant content into its gaming ecosystem. Alongside Jaha Jeetega India, WinZO recently collaborated with YouTuber CarryMinati for a video featuring MrBeast. The video, which included 14 of India’s top YouTubers, trended at number one and racked up 4.7 million likes within a day.

As gaming cements its place in India’s entertainment landscape, WinZO is positioning itself as a dominant player in interactive gaming. Through high-profile collaborations, a vernacular-first approach, and campaigns like Jaha Jeetega India, the platform is tapping into the country’s growing appetite for online gaming while reinforcing its brand in digital entertainment.