Ola debuts in London

/2 min read

ADVERTISEMENT

The city’s transport regulator had refused to renew rival Uber’s licence due to safety concerns; Ola says it already has 25,000 registered drivers in the city.
Ola debuts in London
Bhavish Aggarwal, founder, Ola cabs Credits: Ola

Ride-hailing platform Ola launched its services in London on Monday where arch-rival Uber Technologies could be banned after local taxi regulator Transport for London (TfL) declined to renew its licence in November over safety concerns.

The SoftBank-backed Ola said it has partnered with DriveTech, a part of the British motoring association AA; HR consulting firm Mercer; and education company Pearson in the English capital. The company already has 25,000 drivers registered on the platform, it said in a blog posted on its website.

“This is a major milestone for our business and represents the next step in our ambitions to connect people in cities throughout the country. We are proud of the progress Ola has made in the U.K. and we look forward to building on our success by offering a differentiated service to Londoners, focussed on quality, safety, and reliability,” said Simon Smith, head, Ola International.

Fortune India Latest Edition is Out Now!
India's Top 100 Billionaires

August 2025

As India continues to be the world’s fastest-growing major economy, Fortune India presents its special issue on the nation’s Top 100 Billionaires. Curated in partnership with Waterfield Advisors, this year’s list reflects a slight decline in the number of dollar billionaires—from 185 to 182—even as the entry threshold for the Top 100 rose to ₹24,283 crore, up from ₹22,739 crore last year. From stalwarts like Mukesh Ambani, Gautam Adani, and the Mistry family, who continue to lead the list, to major gainers such as Sunil Mittal and Kumar Mangalam Birla, the issue goes beyond the numbers to explore the resilience, ambition, and strategic foresight that define India’s wealth creators. Read their compelling stories in the latest issue of Fortune India. On stands now.

Read Now

Bengaluru-headquartered Ola said DriveTech will help the Indian company improve the skills and knowledge of all drivers on Ola in London with their driving risk assessment. The drivers have completed a risk assessment and are given complimentary e-learning modules to further accelerate their professional development. On completing these modules, they will receive a DriveTech Permit to Drive, attesting to their skills, the company said.

The drivers have also passed the Versant spoken English test, from education experts Pearson, the company said.

“A big moment for all of us @Olacabs @OlainUK as we go live in #London! As a homegrown brand, this is a transformative event for all of us. We are excited to bring a differentiated mobility experience and welcome Londoners to #RideTheChange,” tweeted founder Bhavish Aggarwal.

The company also said it is launching its flagship global safety feature, ‘Guardian’, which uses artificial intelligence and machine learning to automatically detect irregular vehicle activity, a ‘Start Code’ feature to ensure customers and drivers are correctly matched, 24/7 voice support for riders and drivers, and a cap of six penalty points for drivers on its platform, the company said.

Meanwhile, while announcing its quarterly results last week, Uber said it will continue to operate in London as it appeals to TfL’s decision to not renew its licence. “We also plan to roll out additional systems to strengthen identity confirmation of drivers, including a facial matching process, which we believe are the most robust in the industry,” Uber said.

Ola is present in more than 250 cities across India, the U.K., Australia, and New Zealand. It launched in the U.K. in August 2018 with operations in Cardiff, expanding to towns and cities across the U.K., covering a total of 27 local authorities, the company said.

Fortune India is now on WhatsApp! Get the latest updates from the world of business and economy delivered straight to your phone. Subscribe now.