Fantasy sports platform My11Circle has signed a deal to become official title sponsor for RP-Sanjiv Goenka Group-owned Lucknow franchise of Indian Premier League (IPL). As part of the three-year deal, the logo of My11Circle, which is owned by Games24x7, will feature on the Lucknow team jersey. RPSG group is also the franchise owner of Fortune India.
RPSG Group’s ₹7,090 crore bid had emerged as the winner for the Lucknow IPL franchise in October last year.
“We are excited to announce our first IPL team sponsorship and the Lucknow team is a perfect fit as it represents the heartland of the country where cricket fans have ardently supported the sport and now get an opportunity to support their own team," says Bhavin Pandya, co-Founder and co-CEO of Games24x7, about the association with one of the newest teams in IPL.
Commenting on the partnership, Raghu Iyer, CEO of RPSG Sports says, “We are delighted to have My11Circle as our principal team sponsor. We thank them for the faith they have shown in our new franchise and are confident that this will be a winning partnership.”
The Lucknow IPL franchise is one of the new teams apart from Ahmedabad franchise in the upcoming season of IPL. The team has roped in former Zimbabwean cricket coach and cricketer Andy Flower to be the head coach for the season. The team has also appointed former Indian cricketer Gautam Gambhir as the mentor of the Lucknow IPL franchise."We believe this partnership will further strengthen our engagement with millions of cricket fans across India,” Pandya says.
My11Circle has offerings in fantasy sports related to cricket and football. The association with Lucknow's IPL team will see this Games24x7’s fantasy sports platform creating meaningful engagements with its players, a company statement said.
Games24x7, the parent company of My11Circle, recently made its first strategic investment in Ahmedabad-based CricHeroes to reach out to the under-penetrated grassroots cricket in India and deliver a unique experience for them. As part of this arrangement, Games24x7 is offering technological expertise to augment CricHeroes’ platform to further scale up and reach across the length and breadth of the country.