The newly-launched Tata Neu SuperApp, which commenced the journey with in-house products and services, will also sell brands and products from outside Tata stable, said Tata Group executive chairman N Chandrasekaran. Addressing a press conference to mark the launch of Tata Neu, he said the SuperApp is aimed at simplifying the life of every consumer from product, services and financial perspectives.

Last week, Tata Digital launched the much-awaited Neu app which houses most Tata brands including Air Asia, BigBasket, Croma, IHCL, Qmin, Starbucks, 1Mg, Tata CLiQ, Tata Play, and Westside. It is in the process of adding Vistara, Air India, Titan, Tanishq and Tata Motors to the fold.

Chandrasekaran said, "We are working on a number of categories and tech innovations which includes AI driven personal assistant for the consumer." Tata Digital Will keep fine-tuning the offerings in the SuperApp, he added.

The SuperApp, which debuted with much fanfare on April 7, has clocked 2.2 million downloads so far. It aims to counter the might of Amazon, Flipkart and JioMart, combining the strength of all Tata companies. Neu app took two years to build, says Chandrasekaran. For attracting customers, there is Neu pass loyalty programme in the app and rewards in Neu coins.

Chandrasekaran has also taken charge as chairman of Tata Digital, which built the much-hyped SuperApp Tata Neu. Tata Digital is the brain child of Chandrasekaran, who completed five years at the helm of Tata Group.

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