The coveted Twitter Blue subscription is relaunching today, but at a higher price and a slew of new features. The subscription price has been hiked from $7.99 to $8 on purchasing the subscription via the website, whereas it's available at $11 per month for iOS users via the Apple app store.  

The Twitter Blue subscription was slated to be rolled out in the US, Canada, Australia, New Zealand, and the UK for $8 every month beginning November. However, Twitter's boss Elon Musk put an indefinite hold on its launch, saying the pause will be in effect until there is high confidence in stopping impersonation. 

Twitter said: “We’re relaunching @TwitterBlue on Monday — subscribe on web for $8/month or on iOS for $11/month to get access to subscriber-only features including the blue checkmark.”

Once an account is verified with Twitter Blue, the user will be able to edit tweet, upload 1080p videos, have access to reader mode and will get a blue checkmark. “When you subscribe you’ll get Edit Tweet, 1080p video uploads, reader mode, and a blue checkmark (after your account has been reviewed,” the social media platform said. 

Users will also be able to change handle, display name or profile photo. “Subscribers will be able to change their handle, display name or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again,” Twitter said. 

Twitter Blue will have a gold checkmark for official business account, whereas the official accounts for government and multilateral accounts will have a grey checkmark. “We’ll begin replacing that “official” label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts. Thanks for your patience as we’ve worked to make Blue better-we’re excited and looking forward to sharing more with you soon!,” the social media platform said. 

Over the next few months, the subscribers will have rocket to the top of replies, mentions, and searches, meaning Tweets from verified users will be prioritised, thus helping to fight scams and spam. The subscribers will also see 50% fewer ads than non-verified people, and will also be able to post longer videos on Twitter.

Ever since Musk acquired Twitter, he has been on a mission to make Twitter the most accurate source of information. Twitter has also initiated purging spam/scam accounts. In a tweet, Musk said, “Twitter is purging a lot of spam/scam accounts right now, so you may see your follower count drop.”

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