Young gun of Gulab oils, Dishit Nathwani conquering FMCG market in unconventional style!

We’re all aware of the business acumen of Gujarati leaders, and one such rising star of the bunch is the Director of Gulab Oils- Dishit Nathwani. The premium edible oil brand as we know it was established by the first-gen leader Shri Mukesh Nathwani in 1966. The purpose was to make edible oils available in their purest form to the customers. Such honesty and transparency of the company were much appreciated by the people and as a result, Gulab Oils today is an inseparable part of millions of kitchens across geographies.

The brand was clocking conventional growth until second-generation leader Dishit Nathwani took over the fort. With his visionary leadership and modern approach, Gulab Oils has been able to unlock various growth platforms and is growing exponentially. The company moved from a single-focus strategy to cultivating all the edible oils in the kitty and eventually becoming a multi-oil brand. Today, along with the flagship Groundnut Oil, the brand commands great demand for its Sunflower Oil, Cottonseed Oil, Mustard Oil, and other variants of natural and refined oils.

Dishit as a part of his vision has also diversified into other categories such as Cold Pressed Oils and Organic food products. Gulab Goodness, a brand dedicated to Cold Pressed Oils, extracts edible oil using traditional Indian Ghani and offers Groundnut Oil, Mustard Oil, Extra Virgin Coconut Oil, Coconut Oil, and Sesame Oil as pure edible oils. On the other hand, True Story offers certified organic food products such as Cereals, Pulses, Rice, Flour, and Sugar. Such launches make Gulab Group truly a holistic FMCG player and Dishit a true 21st-century entrepreneur solving lifestyle challenges through his products.

Under his leadership, parent brand Gulab Oils also recently changed its age-old look and introduced new packaging to connect with younger audiences. This is part of their strategy to take the brand to global customers. The aggression and hunger of the group for growth have surely heightened with the entry of this second-generation young gun. They are now aiming for a per-day production capacity of 1000 tonnes to cater to the demand in growing markets. At the same, the group is also expanding its national footprint through its in-house e-commerce platform called ShopGulab.

When asked for his take Dishit said ‘We don’t use food products, we consume them and hence they should be in their most natural form. I with my brands am on a mission to uplift the lifestyles of people by providing clean and healthy products.’ A master tennis player that he is, this young maven is surely winning matches on and off the court.

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