India Sotheby’s International Realty forms joint venture with UK’s Interiors with Art to expand ultra-luxury housing play

India Sotheby’s International Realty has entered into a joint venture with London-headquartered Interiors with Art Ltd., as it looks to deepen its presence in India’s expanding ultra-luxury residential market.

The partnership will combine high-end interior design and architectural consultancy with property transaction advisory, targeting high-net-worth individuals (HNIs) and ultra-high-net-worth individuals (UHNIs) investing in premium homes across major Indian cities.

Betting on India’s ultra-luxury housing boom

The move comes at a time when India’s luxury housing segment is witnessing sustained traction. Demand for homes priced upwards of ₹10 crore has strengthened over the past two years, supported by wealth creation from capital markets, startup exits, family offices and rising non-resident Indian (NRI) participation.

Developers in Mumbai, Delhi-NCR, Bengaluru and Hyderabad have increased launches in the premium and super-premium categories, reflecting a shift toward larger, custom-built residences with curated amenities and global-grade specifications.

Integrating design into the transaction ecosystem

Under the joint venture, clients transacting through India Sotheby’s International Realty will gain access to end-to-end design solutions — spanning concept development, art curation, procurement and project execution. The UK-based firm brings over two decades of experience in delivering bespoke interiors across Europe, the Middle East, India and the US.

Executives indicated that affluent buyers are increasingly seeking personalised, globally benchmarked aesthetics, integrated technology and wellness-oriented living spaces rather than standardised luxury offerings. By embedding design capabilities within its advisory platform, the brokerage aims to reduce execution gaps between acquisition and completion of high-value homes.

Competition intensifies in high-end advisory space

The collaboration underscores a broader shift in India’s premium real estate ecosystem, where firms are expanding beyond traditional brokerage into value-added verticals such as wealth advisory, concierge support and turnkey home delivery.

The joint venture signals a strategic attempt to capture a larger share of wallet in India’s high-end residential segment, as demand for customised, globally aligned living spaces gathers pace.