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Ahead of his 60th birthday on November 2, PVR INOX has announced a two-week film festival honouring Bollywood superstar Shah Rukh Khan. The special showcase, starting October 31, will screen some of SRK’s most iconic films across 75+ cinemas in over 30 cities.
The curated line-up includes Kabhi Haan Kabhi Na, Dil Se, Devdas, Main Hoon Na, Om Shanti Om, Chennai Express, and Jawan — films that capture the full range of Khan’s cinematic journey, from romance and comedy to high-octane action.
Sharing his thoughts on the festival, Shah Rukh said, “Cinema has always been my home, and seeing these films find their way back to the big screen feels like a beautiful reunion. These movies aren’t just my stories — they belong to the audience that has lovingly embraced them over the last 33 years.”
In a recent Instagram post, the National Award & Dadasaheb Phalke -winning actor shared a nostalgic video, writing, “Some of my previous films are coming back to theatres. The man in them hasn’t changed much — just the hair… and a little more handsome.”
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As India’s growth story gains momentum and the number of billionaires rises, the country’s luxury market is seeing a boom like never before, with the taste for luxury moving beyond the metros. From high-end watches and jewellery to lavish residences and luxurious holidays, Indians are splurging like never before. Storied luxury brands are rushing in to satiate this demand, often roping in Indian celebs as ambassadors.
Niharika Bijli, Lead Strategist at PVR INOX, called Shah Rukh Khan “more than a global icon — an emotion,” adding that the festival is a tribute to his artistry and enduring impact on audiences across generations.
“Few stars in the world evoke the kind of magic Shah Rukh Khan does. For over three decades, his films have brought people together across languages, generations, and geographies, creating moments that go far beyond the screen. At PVR INOX, we’ve seen first-hand the love audiences have for him. The response to the Shah Rukh Khan Film Festival announcement has been extraordinary — we’ve received an incredible number of queries and early bookings from fans eager to relive his magic on the big screen. This festival is our tribute to one of Indian cinema’s greatest storytellers and performers. It’s not just about revisiting iconic films; it’s about celebrating an emotion that transcends time and generations. The kind of enthusiasm we’re witnessing reaffirms that Shah Rukh Khan’s connection with audiences remains as strong as ever and that his films continue to define what it means to experience cinema in its purest form,” said Sanjeev Kumar Bijli, Executive Director, PVR INOX Ltd.
The SRK Film Festival is part of PVR INOX’s initiative to honour exceptional talents and timeless cinema. For fans, it’s a chance to relive the magic — and for a new generation, to experience SRK’s legacy on the big screen.
Tickets and theatre listings will be available soon on the PVR INOX app and website.
Meanwhile, Shah Rukh Khan — who last appeared in Pathaan, Jawan, and Dunki (2023) — is currently filming King, directed by Siddharth Anand and co-starring his daughter Suhana Khan. The film is slated for release in 2026.
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