Google

Apple Can’t Afford to Ignore the India Market. Here’s Why

/4 min read
magazine-cover-image
This story belongs to the issue:
October 2025
Read Full E-Magazine

This story belongs to the Fortune India Magazine October 2025 issue.

India and Apple have grown to share a special bond, despite the country’s relatively low contribution to the company’s top line. A look at why and what’s next.

ADVERTISEMENT

Apple Can’t Afford to Ignore the India Market. Here’s Why
India accounts for just 5% of global iPhone shipments. Last year, Apple shipped 12.5 million units and had a 7.58% share of the market in India. Credits: Prabal Biswas

FOR APPLE FANS in India, September 9 every year means a late-night ritual of seeing Tim Cook say his signature “good morning” from Apple Park in Cupertino, California, as he unveils the latest iPhones.

But this year’s event was about more than just devices. Apple timed it with the next phase of its India retail push. Just a week before the September launch, Apple opened its first official stores in Pune and Bengaluru. It had a store in Mumbai and Delhi.