Banks are no longer the only source of funds for Corporate India. With access to other sources of funding, is industrial credit dead?

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This story belongs to the issue:
February 2026
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This story belongs to the Fortune India Magazine February 2026 issue.

India Inc. no longer needs banks the way it once did, amid rising consumerisation, alternative funding options, and the changing contours of the private investment cycle.

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Banks are no longer the only source of funds for Corporate India. With access to other sources of funding, is industrial credit dead?
India Inc., once the primary customer for banks’ loan books, has been systematically deleveraging, finding alternative sources of capital, and choosing to invest in consumer-facing businesses over cash-guzzling traditional ventures.  Credits: Anirban Ghosh

IN EARLY 2000, two towering figures, literally and figuratively, came together to mark what would become an epochal moment in India’s banking history. Kundapur Vaman Kamath, the Big B of banking who was then heading what was known as the Industrial Credit and Investment Corp. of India (ICICI Ltd), teamed up with Amitabh Bachchan — incidentally, both over six feet tall — appointing the superstar as the face of a bank-to-be.

It was more than a celebrity endorsement; it marked the end of the era of development financial institutions, as ICICI Ltd was preparing to reverse-merge into its banking subsidiary. The presence of Bachchan was symbolic: a superstar known for reinvention was lending his face to an institution reinventing the logic of credit itself. Universal banking, with retail credit piggybacking on wholesale banking, was the future.