This story belongs to the Fortune India Magazine February 2026 issue.
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IN EARLY 2000, two towering figures, literally and figuratively, came together to mark what would become an epochal moment in India’s banking history. Kundapur Vaman Kamath, the Big B of banking who was then heading what was known as the Industrial Credit and Investment Corp. of India (ICICI Ltd), teamed up with Amitabh Bachchan — incidentally, both over six feet tall — appointing the superstar as the face of a bank-to-be.
It was more than a celebrity endorsement; it marked the end of the era of development financial institutions, as ICICI Ltd was preparing to reverse-merge into its banking subsidiary. The presence of Bachchan was symbolic: a superstar known for reinvention was lending his face to an institution reinventing the logic of credit itself. Universal banking, with retail credit piggybacking on wholesale banking, was the future.