This story belongs to the Fortune India Magazine May 2026 issue.
ADVERTISEMENT

A HOMAGE to fine Swiss watchmaking, the writing instrument is named after the 10:10 watch hand position. The pen boasts an 18-carat solid white gold body encrusted with more than 850 diamonds in brilliant, emerald, and baguette cuts. The body comprises two cages. The bridges of the exterior cage are inspired by the gear train of a watch and are set with 150 emerald-cut diamonds. The interior cage, entirely in white gold, evokes the wheels of time. The cap, inspired by the teeth of a watch gear, is crowned with the Caran d’Ache monogram with 26 lines of baguette-cut diamonds; the clip is in the form of a watch’s hand. The exquisite fountain pen, worth $1 million, writes with an 18-carat gold nib.