This story belongs to the Fortune India Magazine January 2026 issue.
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U.S. President Donald Trump, with his policy of reciprocal tariffs, has had a few big wins, such as trade deals with the EU and Japan. But it has also had tough negotiations with countries like India, which is in the process of stitching up a trade deal. The U.S. imposed 25% tariffs on Indian exports, along with a penal 25% tariff for buying Russian oil. At 50% tariffs, Indian businesses have had to look for alternative markets, and while some Indian companies absorbed the tariffs, some have passed them on to U.S. customers. Meanwhile, Mexico, too, imposed high tariffs on India recently. Towards the end of 2025, the U.S. imposed sanctions on Russia, thereby severing India’s concessional oil pipeline.