Haren Chelle is turning B2B feedback chaos into product clarity with Pulse’s AI-powered platform

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Haren Chelle, co-founder of Pulse, is transforming how B2B SaaS firms use customer feedback. With AI-powered insights and structured data, Pulse helps product teams prioritise what truly matters.
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Haren Chelle 40 Under 40 2025
Haren Chelle is turning B2B feedback chaos into product clarity with Pulse’s AI-powered platform
Haren Chelle, co-founder & CEO, Pulse 
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From managing sales and accounts to customer success and delivery, Haren Chelle wore many hats at Yellow.ai, an AI-first customer service company. But the real challenge, he found, was horizontal integration. Product managers remained disconnected from user feedback. The issue is especially acute in B2B firms where, despite a wealth of feedback, there’s often no unified system to convert that information into actionable insights.