Palak Shah: The woman giving the Banarasi weave a global makeover

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This story belongs to the issue:
July 2025
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This story belongs to the Fortune India Magazine July 2025 issue.

Palak Shah, the force behind Ekaya Banaras, is redefining the Banarasi sari by blending tradition with contemporary style, taking Indian craftsmanship to global fashion capitals.

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Palak Shah: The woman giving the Banarasi weave a global makeover
Palak Shah, Co-founder & CEO, Ekaya Banaras 

Though Palak Shah considers her father and paternal uncles her role models in business, she admits her way of doing things is different.

When Shah took over Ekaya Banaras in 2012, her intent was to create an Indian luxury brand.