Multimedia

Coca-Cola's quest for next billion dollar brand

Advertisement

Coca-Cola India had acquired Thums Up from Parle’s Ramesh Chauhan and Prakash Chauhan in the late nineties. The brand recently became a billion-dollar brand and Coca-Cola India is hoping that Thums Up in India would attain the similar iconic status that Coke enjoys globally. “We want Thums Up to take a cultural icon position in India. It will cater to the small town aspirations of India,” says Sanket Ray, president (India and Southwest Asia), The Coca-Cola Company.

Ray expects Thums Up to add another billion dollars of revenue in the next two years. “It doesn’t mean that the game will be between Thums Up and Coke. Thums Up has its own unique set of consumers and so does Coke.”

Follow us on Facebook, Twitter, YouTube & Instagram to never miss an update from Fortune India. To buy a copy, visit Amazon.

Thums Up the coca cola company coca cola india coca cola company value coca cola market share coca cola market share in india coca cola market strategy thums up market share in india thums up marketing strategy
Advertisement

Leave a Comment

Your email address will not be published. Required field are marked*

Top Videos