Devita Saraf

About

Saraf has been busy. Shelaunched new TVs, entereda new segment, and restructured her firm. All since thestart of the pandemic. She’sbeen quick on the uptake.Recently, her group launchedMeetings by Vu, a businesssolution for virtual meetings. Her lifestyle brand VuTelevisions sold 50,000 4KTVs in May. Saraf says she’scompeting for a share of thecustomer’s discretionaryspend; not just with othertelevision brands. And with adebt-free firm, she’s ready forthe future.