Ajit Mohan's role expands as Evan Spiegel-led Snap announces restructuring

As Snap Inc. aims to capitalise on its 932 million monthly active users, CEO Evan Spiegel announced that Ajit Mohan, company’s chief business officer from India, will take on additional responsibilities, as outlined in the company's latest shareholder letter shared during its quarterly earnings on Tuesday evening.

The company is restructuring its engineering teams to align more closely with business functions. As part of this, Snap’s monetisation engineering team will now report directly to Mohan, signalling a push to better integrate product development with revenue goals. The core applications team will report to CTO Bobby Murphy. Mohan was appointed the company’s CBO in February this year, tasked with leading the company’s global advertising business as well as its revenue product and business operations teams. Mohan joined the social media giant in November 2022 as president for the Asia Pacific region.

“While we are moving quickly to realise the full potential of our business, we believe there is an opportunity to better align Snap’s engineering and technology investments with our business priorities. We will be distributing our engineering teams to directly support our business functions, with our core applications team reporting to Bobby Murphy, Co-Founder and Chief Technology Officer, and our monetisation engineering team reporting to Ajit Mohan, our Chief Business Officer,” the letter stated.

The restructuring follows the departure of Eric Young, SVP of Engineering, who is believed to have left the company to pursue another opportunity. Young was hired in 2023 from Google.

Going forward, the chief information officer and chief information security officer will report directly to CEO Evan Spiegel, overseeing enterprise-wide infrastructure and platform integrity, Spiegel noted in his letter to shareholders.

“Our Chief Information Officer and Chief Information Security Officer will report to me and lead enterprise-wide foundational infrastructure and platform integrity. This new, distributed structure will empower our teams to take greater ownership and drive continued innovation for our community and advertising partners. We are grateful to Eric Young, SVP of Engineering, for his contributions and wish him all the best as he departs to pursue a new opportunity,” Spiegel added.

The leadership and team restructuring comes amid slowing ad growth and intensifying competition for advertising dollars. The company’s latest quarterly results revealed a modest 9% year-on-year revenue growth to $1.34 billion in Q2 2025, even as net losses widened almost 6% to $263 million from $249 million a year ago.

Yet, Snapchat’s user base continues to expand, reaching 932 million monthly active users, with over 350 million engaging with augmented reality (AR) features daily. However, the earnings announcement triggered a sharp market reaction, with Snap’s stock plunging as much as 13% on the Nasdaq.

Snap CFO Derek Anderson attributed the weaker topline growth to several Q2 headwinds, including an ad platform issue, the timing of Ramadan, and the impact of minor product changes. A platform update aimed at improving advertiser performance inadvertently caused campaigns to clear at significantly lower prices. Although the change was rolled back, Anderson noted that ad revenue began recovering at a rate of 3–4% through June and July as advertisers adjusted their bidding strategies.

In contrast, Snap’s larger rival Meta reported a 22% jump in ad revenues in Q2 2025, and Reddit saw its advertising business soar 84% year-on-year this quarter.

The company however shared key stats that signal strong performance in upcoming quarters. This included the fact that purchase volume for commerce advertisers surged 39% year-on-year, and purchase-related ad revenue rose over 25%. New ad formats such as Sponsored Snaps and First Snap showed promising results, driving double-digit lifts in conversions and unique engagement. Meanwhile, subscription revenue from Snapchat+ grew 64% YoY, bolstered by the launch of Lens+, an AI-powered premium tier offering exclusive features.

As a result, Spiegel was optimistic about the broader rollout of its Sponsored Snaps advertising unit, which enables businesses to deliver full-screen vertical video Snaps as sponsored messages in users' chat inboxes.

“We’re excited about the broader rollout of Sponsored Snaps as we continue to improve performance and conversions while opening up meaningful new inventory for advertisers,” Spiegel said in a post on LinkedIn.

Spiegel said that Sponsored Snaps are driving up to 22% increase when included in an advertiser’s broader Snap campaign mix.

The company is set to unveil its Attention Advantage Report later today.