It is said that when a door closes another one opens. One just needs to keep an eye on new opportunities and adapt, not just to survive but thrive even during the hardest of times.
As the COVID-19 pandemic reshapes our world, consumers across the world have really warmed up to the idea of shopping online. The world’s most favourite online shopping destination, Amazon, is growing fast and doing wonders for the sellers who use the platform to expand their business. No wonder that the global revenue from online sales in the second quarter of 2020 skyrocketed 71% year-over-year, according to data from Salesforce’s Shopping Index.
While most consumers shop online, there are still many things that retailers and brands can do to improve the online shopping experience for their customers and become more efficient with sales.
On Amazon, sellers have merely seconds to impress their target customers and presentation proves to be of utmost importance in a virtual world. Successful sellers confirm that high quality Amazon listing images are a key element in separating their listings from the competitors. This became the foundation of a solution designed by Kamaljit Singh, which has literally changed the way sellers present their products on Amazon.
Kamaljit Singh moved to Canada in 2010 to pursue his higher studies at Niagara College, Canada, which is located in Welland, ON. He had a dream to become an electronics engineer. Usually when Indians migrate to other countries they take traditional paths of career. They work in IT, trucking, cabs, or own brick and mortar stores but Kamaljit took a different path that is still uncommon.
He did have a corporate job for about five years but always felt that something important was missing in his work life. His entrepreneur spirit sparked an idea to start selling on Amazon in 2015. Singh was a regular Amazon seller who started organizing meetups within the community to bring Amazon sellers together.
Living the dream
In 2017 Singh began to network with Amazon sellers in the Edmonton Alberta area. These meetups quickly grew in size and the attendees would ask Singh a lot of questions. Where do you get the images done? Who writes the copy? How can I make my product stand out? Who runs your PPC and EBC?
These sellers were asking Singh for recommendations on how they could obtain maximum results on their listings. Their queries sparked the idea that we know today as AMZ One Step. His idea to help Amazon sellers quickly grew into a national brand.
Showcasing products to the world
We can verbally describe the details of a product, but there’s no guarantee it will get the message across to prospective customers. That’s what it is said, a picture is worth a thousand words!
“It’s important that prospective customers can envision themselves using your product. After all, if someone sees photos of your product online and can’t easily picture themselves using it, why would they buy it? This is where AMZ One Step comes to the rescue,” says Singh. “We ensure that photos are professionally lit and pertinent to the product that’s being sold. Our photographers take the time needed to make your product stand out. Our listing services have separated sellers from their competitors giving them an edge to succeed during these uncertain times.”
Product photography is considered Singh’s most premium service and it is done at AMZ One Step’s main office in Edmonton Alberta. Sellers send their products for Amazon Product Photography and Singh’s team does the rest.
“I think that you need a special skill to create great Amazon listing images,” Singh said. “It is a mixture of product photography, graphic design, marketing, art and creativity. When you combine all five of these together, it works like magic on your listing.”
Because of this magic that he provided to Amazon sellers, Singh’s brand has taken big strides over the past couple of years as his customers see real value in his services. Singh has expanded his company and now has studios in China, UK and the USA. He currently has a 70 plus strong team spread across the world. This team is working 24/7 to deliver the best possible service to his customers.
For an Amazon seller, product images are a virtual substitute for physically handling the product by a customer and Singh has created over 25,000 listing images for his customers with AMZ One Step. He aims to reach the milestone of 100,000 images over the next couple of years.
What began with a dream has now turned into a reality and Singh’s company has established itself as the most preferred option for online sellers to get their products to the world.