Samsung Galaxy S25 launched at Galaxy Unpacked 20: Smartphones redefined with advanced AI integration

Samsung has heard you all and it looks like the wait is all over. The South Korean electronics giant has unveiled its highly anticipated Galaxy S25 series at the Galaxy Unpacked event in San Jose, California, but this time the smartphone will come powered by artificial intelligence. With the Galaxy S25, S25+, and S25 Ultra, Samsung is betting big on AI, offering tools designed to make mobile interactions more seamless, efficient, and intuitive. And also, smart.

S25: AI at the Core

The revamped Galaxy AI system is at the heart of the Galaxy S25 line-up. The smartphone is built using a combination of Samsung’s proprietary technology and Google’s Gemini AI. With Gemini AI, these features have now transformed these smartphones into intelligent agents capable of automating complex tasks. Demonstrating its capabilities, Samsung showcased how the AI could book flights and send details via email with a single voice command. Users simply press the side button, activate Gemini, and give instructions such as, “Find me flights from San Francisco to Seoul for January 22 and email them to Toni.”

S25: Simplifying Everyday Tasks

The Galaxy S25 series introduces tools that simplify everyday actions. For instance, using the AI Select feature, users can highlight text, such as event details from an email, and instantly add it to the Samsung Calendar. This contextual awareness streamlines what would traditionally require multiple steps.

The new AI capabilities extend beyond simple commands. Users can live-translate phone calls, transcribe voice notes, summarise web articles, and even fix handwriting. Generative AI tools now allow users to enhance photos, correct video audio, and search old media using voice commands.

S25: Now Brief and Third-Party Integration

A standout addition is the Now Brief feature, accessible via the Now Bar on the lock screen. This proactive assistant offers context-aware suggestions, enhancing productivity and personalisation. The Galaxy S25 series ensures compatibility across Samsung and Google apps, while also integrating with third-party platforms like Spotify and WhatsApp for a unified experience.

Samsung's S25: A Bold Step Forward

Samsung’s latest flagship devices mark a bold step toward integrating AI deeply into mobile operating systems. With features designed to reduce friction and save time, the Galaxy S25 series represents the company’s vision of a more natural and intuitive mobile experience. By combining cutting-edge AI with its sleek hardware, Samsung is setting a high bar for what consumers can expect from the next generation of smartphones.

As the Galaxy S25 series hits the market, all eyes will be on how these innovative AI tools resonate with users and redefine expectations in the mobile technology landscape.