![Non-metro India takes to luxury shopping; makes up to 50% sales of luxury e-tailers](https://images.assettype.com/fortuneindia%2F2022-11%2F343cab7e-47b0-44fa-8fd6-365c04f92b7d%2FGettyImages_1196645374.jpg?w=300&q=95)
Non-metro India takes to luxury shopping; makes up to 50% sales of luxury e-tailers
Tata Cliq Luxury gets about 40% of its revenues, whereas ABFRL’s The Collective gets 50% of its sales from non-metro stores.
Tata Cliq Luxury gets about 40% of its revenues, whereas ABFRL’s The Collective gets 50% of its sales from non-metro stores.
Aditya Birla Fashion and Retail has teamed up with France’s Galeries Lafayette to open luxury department stores and a dedicated e-commerce platform in India
Net profit of the fashion retailer rose over three-fold to ₹196.8 crore in the quarter ended December 2021.
After acquiring 51% in Sabyasachi Mukherjee’s fashion house, Kumar Mangalam Birla-led ABFRL has picked up a 33.5% stake in Tarun Tahiliani’s couture label.
Sabyasachi Mukherjee has made it to the top of the couture sweepstakes. And now, with a new partner in Kumar Mangalam Birla-led ABFRL, the designer aims to expand his brand to the larger mass market.
Flipkart investing ₹1,500 crore in Aditya Birla Fashion and Retail shows it's not a winner-takes-all market, and there will be convergence between online and offline stores.