New ways of selling luxury cars
Premium manufacturers are tapping new buyers with a cocktail of events, digital channels and innovative new experiences.
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March 2023
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December 2020
October 2019
October 2018
August 2018
July 2018
L&T Technology Services bags multi-million-dollar deal from BMW
L&T Technology Services will provide services in software build and integration, infotainment validation and defect management
BMW taps new customers in a bid to go past Mercedes
The German auto major sees a significant contribution of over 50% coming from the locally produced sports utility vehicle range including the X1, the X3, and the X5.
Petrolheads ahoy! Here’s to a new set of wheels
India was never a market for luxury cars. Not anymore. Now affluence is fuelling the demand for these gorgeous machines. Here's a list of five such supercars to watch out for.
Changing the tyres of your luxury car just got tougher
DGFT, in a bid to promote domestic manufacturing, has put tyres under the restricted category. That has meant that an importer now requires a license for imports. The replacement market has been hit.
Renting cars makes more sense in a slowdown: Hype
Hype founder and CEO Raghav Belavadi says when people don’t have the money to buy cars, renting and subscription is a good option.
Mercedes-Benz India: In the fast lane
Mercedes-Benz India has built a huge lead as the no. 1 luxury car company in India. Can it stay ahead in the race as its biggest competitors, BMW and Audi, step up their game?
SC bans sale of BS-IV vehicles after April 2020
While some automakers were expecting a grace period to clear stocks, the apex court said it’s the need of the hour to move to a cleaner fuel.
Harley to make lighter bikes for India
The American motorcycle maker is looking to tap into larger Asian markets such as India and China to tide over flagging sales on its home turf.
BMW launches affordable bikes in India
The BMW G310R and BMW G310GS, two of the most-awaited models are made in India.
