Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
campa cola
March 2023
September 2022
Return Of The FMCG Giants
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
Campa Cola set to return! Reliance acquires soft drink brand from Pure Group
Reliance Retail has acquired Campa for around ₹22 crore and plans to launch the iconic soft drink brand in India by October, near Diwali.
