Why reviving a 'dusty' brand like Campa Cola isn't such a bad idea
Over 65% of the population is below the age of 35 and doesn't relate to Campa Cola at all.
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campa cola
March 2023
September 2022
Return Of The FMCG Giants
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
Campa Cola set to return! Reliance acquires soft drink brand from Pure Group
Reliance Retail has acquired Campa for around ₹22 crore and plans to launch the iconic soft drink brand in India by October, near Diwali.
