Amul will soon be on Metaverse: MD Mehta
Brand Amul has turned 77 this year
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Return Of The FMCG Giants
How legacy FMCG companies staged a comeback in their battle with new-age brands by investing in data-led strategies, acquisitions and premium product portfolio.
India's D2C market estimated to touch $60 bn by FY27
"D2C brands are witnessing rapid growth and scale in India; several brands have crossed ₹100 crore in revenues rapidly," say analysts
Marico acquires 53.98% stake in D2C brand True Elements
Marico buys 53.98% equity stake in direct-to-consumer brand True Elements through primary infusion and secondary buyouts.
India’s D2C Brand Sweep
Brand-starved Bharat is fast embracing digital-first ‘direct to consumer’ brands. As competition heats up, it’s financial heft and offerings that will differentiate. Who’s ready?
Inside mCaffeine’s ‘millennial’ ploy to drive growth
"...caffeine’s psychological connect is very high among the millennials who are our core target," says co-founder & CEO Tarun Sharma.
"The unit economics of food brands doesn't work in the D2C space"
Marico MD & CEO Saugata Gupta says that barring Licious, most digital foods brands have had to explore brick-and-mortar.
FMCG majors need high velocity innovation in D2C: Marico
Saugata Gupta, MD & CEO, Marico, believes that though D2C brands are a must-have, they need to be looked at through a totally different lens.
Direct to Avatar: D2C brands Leaf Studios, Rage Coffee plan metaverse foray
As the importance of virtual selves grows, selling to users' digital identities or going direct-to-avatar presents huge branding and monetisation opportunities for brands, say analysts at CB Insights.
Inside Mensa Brands' 'house of brands' play
Co aims to make 20 brand acquisitions in FY23. "We are trying to build a digital, global, tech-led house of brands from India," says founder Ananth Narayanan
