
Spotify: The sound of streaming
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
Two years after its entry into the Indian market, Spotify is among the top three players in the growing audio OTT industry. Key to its success has been its localisation and diversified offer strategy.
The true wireless earbuds are good for general use but lacks a much-needed companion app.
Prashan Agarwal, CEO, Gaana, talks about the trends in the music streaming industry and the change in consumption patterns during the lockdown.
Combined entity will have a valuation of over $1 billion with JioMusic’s implied valuation at $670 million.