We’re a long way from Scranton. And yet, we’re not
The universality of a story is giving content legs across languages, mediums and continents, powering a proliferation of adaptations in India, including that of cult classics like ‘The Office’.
hotstar
June 2019
May 2019
April 2019
January 2019
October 2018
September 2018
August 2018
India’s OTT market to more than double by 2023
A new PwC report says India’s OTT revenue will grow the fastest in the next five years, even as traditional TV maintains its share in the overall entertainment revenues.
OTT platforms: Full stream ahead
As Indians consume more digital content, video-streaming players are battling it out for eyeballs and real estate on smartphones. Who will emerge the winner?
IPL: Bigger bang for the big bucks
Now in its twelfth season, the Indian Premier League is still going strong. Exciting matches keep viewers hooked; brands are happy with the reach they get. And Star India is making the most of it.
Zee Entertainment: A lot at stake
Besieged with debt, the Essel Group is pinning its hopes on a stake sale in crown jewel Zee to help stay afloat. It helps that the broadcaster is at the top of its game and in sync with the times.
Hotstar’s mantra: Good storytelling and innovation
The OTT player, which launched Hotstar Specials on Monday, says it will focus on good content and tech innovations to tackle competition.
Viu is betting big on regional content
Sees only four to five OTT players remaining in India after consolidation.
Why Facebook is ‘feeling optimistic’
The social networking platform will hope that the Star India executive will help Facebook become more Indian and drive business growth from new avenues like video content.
Flipkart gets fresh fund infusion: report
The funds come as Flipkart and Amazon gear up for battle during the festive season sales.
Will Facebook-LaLiga deal disrupt sports broadcasting?
The Spanish football league matches will be broadcast live and exclusively on Facebook for the next three years in India. If this turns out to be a success, similar deals could follow.
