
Indian whisky’s lessons from Japan’s new rules
Innovation is all very well—for instance sourcing from multiple places and creating a new blend—but the product has to be authentic. And authenticity can only come by emphasising location.
Innovation is all very well—for instance sourcing from multiple places and creating a new blend—but the product has to be authentic. And authenticity can only come by emphasising location.
Moët Hennessy Asia-Pacific head Laurent Morel sees a growing trend of cocktail culture and premiumisation in India, allowing the brand to chart new growth territories.