A regular listee on the Fortune India Next 500 since 2015, Radico Khaitan’s double-digit growth, backed by premium product offerings, has propelled the liquor manufacturer into the big league.
Innovation is all very well—for instance sourcing from multiple places and creating a new blend—but the product has to be authentic. And authenticity can only come by emphasising location.
Moët Hennessy Asia-Pacific head Laurent Morel sees a growing trend of cocktail culture and premiumisation in India, allowing the brand to chart new growth territories.
