
New ways of selling luxury cars
Premium manufacturers are tapping new buyers with a cocktail of events, digital channels and innovative new experiences.
Premium manufacturers are tapping new buyers with a cocktail of events, digital channels and innovative new experiences.
Long wait periods, quick sell-outs accompany big-ticket SUVs.
Entrepreneurs now have different avenues to diversify their wealth, and the luxury market is one such option. It is novel, experimental, and is now slowly acquiring a reputation for also being safe.
Hype founder and CEO Raghav Belavadi says when people don’t have the money to buy cars, renting and subscription is a good option.