
Here's what Netflix needs to turn around India ops
Though Netflix has been ahead of the curve in investing in original shows and acquiring Indian films, bulk of its content lacks mass appeal.
Though Netflix has been ahead of the curve in investing in original shows and acquiring Indian films, bulk of its content lacks mass appeal.
The average price for cable in India is $3 per month, says Netflix co-founder Reed Hastings.
ZEE5 and SonyLiv are at the bottom of the viewership chart with a share of 9% and 4% respectively—while Amazon and Netflix each have a 20% share, and Disney+Hotstar has a 17.5% share
Shergill says that a key part of her journey at Netflix in the past two years has been to make her global team understand the value of stories from India.
The Head of Global TV at Netflix avers that dissent is an inextricable part of the work culture at Netflix.
The fresh guidelines augur well for larger players and could also benefit platforms streaming live sports, according to industry experts.
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
Netflix boss Reed Hastings on the Jio effect on data prices in India, his ‘no rules’ management philosophy, the India growth strategy, and more. A Fortune India exclusive.
Netflix has spawned an entertainment revolution globally. And now it views India as a key market. In this issue we chart Netflix’s India strategy.
Lionsgate Play, one of the newest entrants in the OTT space, wants to develop a diverse slate of premium originals from India. But the space is already crowded with big names vying for attention.