Mainstream cinema will always be larger-than-life, grandiose: Alia Bhatt
Bhatt says that mainstream content should appeal to a wider audience, like a family, whereas OTT platforms are better for intimate storytelling—which can cut across geographies and diaspora
Consumers empowered by quality content from OTTs: ZEE5
Consumers have been empowered by a plethora of good quality content which has come on the OTTs in the last two and a half years, says Manish Kalra of ZEE5.
Hired two-third of my team during pandemic: Netflix's Shergill
As a monthly renewal service, it was important to offer new stories and content in new formats to viewers, says Monika Shergill of Netflix.
Family entertainment, regional content: OTT players craft strategy for 2022
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
The show will go on: PVR boss Ajay Bijli
In the latest edition of Biz Buzz, PVR’s chairman Ajay Bijli opens up about raising money during the pandemic, re-looking at cost structures, and his new business mantra.
Ajay Bijli on navigating PVR through the pandemic
Covid-19 hit movie halls hard, and PVR—India's largest multiplex chain—was no exception. Talking to Fortune India, Ajay Bijli, its chairman, opens up about his business, and what keeps him going.
Netflix and its battle for India
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
‘The most remarkable change has been Jio’
Netflix boss Reed Hastings on the Jio effect on data prices in India, his ‘no rules’ management philosophy, the India growth strategy, and more. A Fortune India exclusive.
Trending now: Local content on OTT platforms
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
It’s showtime for OTT players in 2021
OTT industry truly came of age in 2020 and are bullish about their prospects in 2021 too. With movie theatres still reeling with reduced footprints, it looks like the era of streaming is here to stay.