Bhatt says that mainstream content should appeal to a wider audience, like a family, whereas OTT platforms are better for intimate storytelling—which can cut across geographies and diaspora
Consumers have been empowered by a plethora of good quality content which has come on the OTTs in the last two and a half years, says Manish Kalra of ZEE5.
As a monthly renewal service, it was important to offer new stories and content in new formats to viewers, says Monika Shergill of Netflix.
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
In the latest edition of Biz Buzz, PVR’s chairman Ajay Bijli opens up about raising money during the pandemic, re-looking at cost structures, and his new business mantra.
Covid-19 hit movie halls hard, and PVR—India's largest multiplex chain—was no exception. Talking to Fortune India, Ajay Bijli, its chairman, opens up about his business, and what keeps him going.
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
Netflix boss Reed Hastings on the Jio effect on data prices in India, his ‘no rules’ management philosophy, the India growth strategy, and more. A Fortune India exclusive.
Globally, as OTT grows from strength to strength, it has fuelled a demand for localised content. In 2021, this trend will define the future of OTT platforms.
OTT industry truly came of age in 2020 and are bullish about their prospects in 2021 too. With movie theatres still reeling with reduced footprints, it looks like the era of streaming is here to stay.
