New ways of selling luxury cars
Premium manufacturers are tapping new buyers with a cocktail of events, digital channels and innovative new experiences.
porsche
March 2023
September 2022
March 2021
September 2019
August 2019
June 2013
Ferrari's first SUV to take on Porsche, Lamborghini
Ferrari's Purosangue will do two things: set stage for duel with Porsche and Lamborghini, and open up new revenue channel, enthusiasm, consumers for SUVs.
Lamborghini replicates Porsche’s SUV success story
The exotic carmaker has sold more than 100 units of the Urus since it was launched in India. The SUV accounts for half of Lamborghini’s sales in the country.
Porsche India bets big on the Macan
The German carmaker is all set to woo Indians with a more affordable version of its luxury sports car-meets-compact SUV style combo.
Porsche Macan: The all-rounder
The Macan was Porsche’s best-selling model in 2018 globally. The 2019 version, built on the Audi Q5 platform, has been given a facelift.
Chordia vs. Porsche. No holds barred
Ashish Chordia sold a thousand Porsches in india, and built a market for the cars. Then he was dumped.
