Ajay Bijli on navigating PVR through the pandemic
Covid-19 hit movie halls hard, and PVR—India's largest multiplex chain—was no exception. Talking to Fortune India, Ajay Bijli, its chairman, opens up about his business, and what keeps him going.
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Photo essay: Multiplexes reopen after lockdown
Although multiplexes have reopened, the audience seems to be keeping away. Fortune India visited a few such theatres and was greeted with scattered crowds, empty corridors, and vacant seats.
The show is on again for Indiaʼs cinema industry
Under Unlock 5.0 guidelines, cinemas located outside containment zones have been allowed to operate with 50% occupancy from October 15. But will moviegoers return?
Exhibitors want theatres to open ‘on urgent basis’
The Multiplex Association of India estimates that the sector has suffered a monthly loss of ₹1,500 crore in the last six months, amounting to ₹9,000 crore.
Multiplexes v producers: A battle without a winner
The decision of some producers to release their movies directly on OTT has riled multiplexes, but this is a fight no one can win. In the end, it’s about economic compulsions.
Covid-19: Global cinema body seeks united response
The industry body says that it will work together through the weeks and months to come to ensure that cinemas survive these testing times.
Multiplexes take a hit as coronavirus spreads
With big budget releases delayed and falling ticket sales, experts expect box office collections to fall.
Inox makes a bold bet with Megaplex
Megaplex is Inox’s biggest multiplex with a 1,586 seat capacity. Analysts expect ad revenue to fall for the multiplex industry due to the slowdown, but say the show will go on.
PVR goes local with UTSAV
The company has unveiled its first multiplex under the UTSAV brand in Satna, Madhya Pradesh. The multiplex company has 797 screens across the country now.
Multiplexes unfazed by Jio First Day First Show
Cinemas have an “unreplaceable element” which is why it continues to deliver a robust box office performance, says the multiplex industry.
