OTT platforms in caution mode after 30-40% crash in ad revenues
Almost all the platforms are especially careful about content acquisition, which is close to 80% of their overall costs
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Predictions 2022: OTT eyeing TV's $7.2 bn revenue, says Sameer Nair
A big trend playing out is the endgame battle between legacy media and new tech giants, says Sameer Nair, CEO, Aditya Birla Group's Applause Entertainment.
Is a telecom battle brewing over OTT platforms?
With content play becoming the sole differentiator, the fight is being played out at the OTT outpost.
Digital ad spend set to grow 27% in 2020: DAN report
Digital ad spend, which grew 26% in 2019 to reach ₹13,683 crore, will touch ₹17,377 crore by the end of this year, says the report.
Sony Pictures Networks: Life after IPL
The company continues to grow despite losing the IPL broadcast rights to rival Star, says CEO N.P. Singh, in an interview that was published in October 2019.
Devita Saraf: TV’s rising star
With smart TVs in larger screen sizes, Saraf’s Vu Technologies is competing with Sony, Samsung, and LG to prove that an Indian brand is no less.
We’re a long way from Scranton. And yet, we’re not
The universality of a story is giving content legs across languages, mediums and continents, powering a proliferation of adaptations in India, including that of cult classics like ‘The Office’.
China, India have most number of Internet users
Asia Pacific accounts for 53% of the total Internet users, but the Internet penetration is less than half of the population.
OTT platforms: Full stream ahead
As Indians consume more digital content, video-streaming players are battling it out for eyeballs and real estate on smartphones. Who will emerge the winner?
Onida: Back in the black
One of India’s oldest home-grown consumer electronics brands has turned around its business after being in the red for the past few years.
