In today’s evolving financial landscape, ideas around self-custody and financial independence are gaining momentum. Trust Wallet, a leading self-custody Web3 wallet with over 140 million users worldwide, has launched a brand film titled In Freedom We Trust, which highlights the role of cryptocurrency and decentralised finance in promoting financial freedom. The film encourages viewers to consider how much of their money they truly own and explore the potential of blockchain technology.

The film’s central theme is ownership—specifically, how blockchain and decentralised finance (DeFi) enable control over financial assets without intermediaries. This message is particularly relevant in an era where millennials and Gen Zs, who prioritise autonomy, privacy and transparency, are seeking new ways to take control of their financial futures.

Ownership in a Decentralised World

Gen Zs and Millennials are redefining the concept of ownership, moving beyond traditional financial assets to embrace a broader sense of control and autonomy across various aspects of their lives. For these generations, ownership isn’t just about possessing material goods or wealth—it’s about having the freedom to shape their own narratives, whether through digital assets, creative content, or personal data. They seek transparency, flexibility, and independence in how they engage with the world, favouring technologies that allow them to maintain control over their identity, privacy, and financial well-being in a more decentralised and interconnected digital era.

"In the rapidly changing technological, economic and political landscape, Trust Wallet is not only a tool, but also represents a movement and community of hundreds of millions of people choosing to own their story," said Eowyn Chen, CEO at Trust Wallet.

At the heart of In Freedom We Trust is the concept of DeFi, which allows users to engage in financial activities without the need for centralised traditional institutions. Trust Wallet’s role in this movement is to provide a user-friendly, secure way for individuals—whether seasoned crypto investors or new to the space—to explore the possibilities of Web3.

As Chen puts it, "This film is a vision statement of the empowerment that comes with decentralisation and self-custody. We believe everyone should have the freedom to own their financial and data assets securely.”

Privacy in a Digital World

For younger generations, privacy is key - especially data privacy, with a significant portion of them becoming increasingly concerned about how their personal information is handled by traditional institutions. A McKinsey report found that 79% of Gen Z respondents felt uneasy about data privacy, especially in the context of financial and social platforms. Trust Wallet, by leveraging blockchain technology, offers users enhanced control over their financial and personal data, ensuring that sensitive information is not stored or accessed by third parties. This decentralised approach aligns with younger users' desire for privacy.

A Shifting Financial Mindset

As the financial landscape continues to evolve, platforms like Trust Wallet are positioning themselves as key players in the future of finance, particularly for younger generations seeking financial freedom and independence in the digital age.

To watch the brand film and learn more, visit: https://trustwallet.com/trust-brand-film

Disclaimer: “Crypto products are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”

(Articles under 'Fortune India Exchange' are either advertorials or advertisements. Fortune India's editorial team or journalists are not involved in writing or producing these pieces.)

Trust Wallet

"How Free Are You?” Trust Wallet’s Brand Film Explores Ownership In The Web3 Era