![KFC has a new competitor in India: Wow! Chicken](https://images.assettype.com/fortuneindia%2F2022-03%2F7ed3200a-72c5-4ba7-b7fa-f818eec65bff%2Fwow_chicken.jpg?w=300&q=95)
KFC has a new competitor in India: Wow! Chicken
“We have not gone at a lower price compared to KFC... it is not a price war but a product war,” says Sagar Daryani, co-founder & CEO at Wow! Momo Foods.
“We have not gone at a lower price compared to KFC... it is not a price war but a product war,” says Sagar Daryani, co-founder & CEO at Wow! Momo Foods.
For the rapidly growing Kolkata-based QSR chain, the small kiosk embedded in a mall has proven to be a profitable idea. Especially when it serves one of India’s favourite fast foods.