Consumers empowered by quality content from OTTs: ZEE5
Consumers have been empowered by a plethora of good quality content which has come on the OTTs in the last two and a half years, says Manish Kalra of ZEE5.
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Sony-ZEE need a digital strategy before it's too late
ZEE5 and SonyLiv are at the bottom of the viewership chart with a share of 9% and 4% respectively—while Amazon and Netflix each have a 20% share, and Disney+Hotstar has a 17.5% share
Family entertainment, regional content: OTT players craft strategy for 2022
Focus on regional Originals as Netflix, Disney+Hotstar, Amazon Prime, ZEE5, AltBalaji and Viacom 18 eye consumers in Tier-II cities and beyond to power their next phase of growth.
Inside the battle to control ZEE Entertainment
Though ZEE Entertainment MD and CEO, Punit Goenka's exit is imminent, his father, Subhash Chandra is in no mood to give up.
Why investors want Punit Goenka out of Zee
Industry observers hardly find the move surprising. Sources say former Zee chairman Subhash Chandra’s micro-management of ZEE from outside angered the investors.
Netflix and its battle for India
In the five years that Netflix has been in India, it has grown exponentially. But with its premium pricing, and increased competition, the streaming giant will have to work harder to steal the show.
It’s showtime for OTT players in 2021
OTT industry truly came of age in 2020 and are bullish about their prospects in 2021 too. With movie theatres still reeling with reduced footprints, it looks like the era of streaming is here to stay.
Is a telecom battle brewing over OTT platforms?
With content play becoming the sole differentiator, the fight is being played out at the OTT outpost.
ZEE’s new ‘premiere’ play
In a move to ramp up its business, the media and entertainment major has launched Zee Plex, which will provide new film releases on DTH platforms and ZEE5 at attractive rates.
OTT prospects bright amid Covid-19 blues
As the coronavirus forces people to remain homebound, video streaming services may see greater adoption for want of other recreation.
