Rishi Jaitly, 

Twitter’s rise as the default public-conversation platform was an engrossing subplot of the 2014 elections. Before the polls, Jaitly tirelessly persuaded politicians to get a handle on the platform. It paid off: Such is its clout that PM Narendra Modi— the most followed politician globally after Barack Obama— has retired the powerful media advisor role, tweeting bites as he pleases. The acquisition of ‘missed-call marketing’ firm ZipDial will take Twitter to India’s Internet-dark hinterlands. Beware, legacy media.