Celebrities need to do due diligence: ASCI
Any social media influencer with an annual income of more than ₹40 lakh through marketing and campaigns can be now termed as a 'celebrity.'
advertising
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Advertising: Meme Marketing Gets Eyeballs
New-age brands are increasingly depending on memes to reach out to Gen Z and millennials at a lower cost.
Ad Industry Taps Tech Talent
As digital ad spends rise, marketing & communication players such as Publicis, Group M and DDB Mudra are aggressively hiring people with tech and data analytics skills.
How live commerce beckons video platforms
Short video players are looking to tap into live commerce that is expected to touch $2-$2.5 billion in GMV by 2025.
Are you able to measure the incremental impact of your digital ad campaign?
Companies which measure incrementality have witnessed a 50%-60% uplift in sales, 8-10-fold increase in return-on-ad spend, six-fold higher conversion rates and a 35%-40% higher ad performance
Amitt Sharma -The AdTech Visionary
The Founder & CEO of the video advertising platform VDO.AI, Amitt Sharma, gauged the market over a decade ago and saw the possibility of a sweeping change in the world of advertising.
Is a telecom battle brewing over OTT platforms?
With content play becoming the sole differentiator, the fight is being played out at the OTT outpost.
Covid-19: TV viewership rises, ads decline
Families staying at home are watching more TV, but the economic impact of the lockdown is hampering ad revenues for the broadcast industry.
India is one of our fastest-growing markets: Publicis Groupe
Publicis Groupe COO and Publicis Media CEO Steve King says India is an important market for the company in terms of talent.
India’s OTT market to more than double by 2023
A new PwC report says India’s OTT revenue will grow the fastest in the next five years, even as traditional TV maintains its share in the overall entertainment revenues.
