Disney-Star losing the IPL/BCCI rights a step to profitability, say experts
Star India had paid over ₹16,000 crore for the IPL rights in 2017 but was nowhere close to profitability.
Star India had paid over ₹16,000 crore for the IPL rights in 2017 but was nowhere close to profitability.
This feat makes the Indian board richer by ₹5,963 crore and gives Viacom18 the right for 88 matches.
With this, the bidding has broken the records of the inaugural men’s IPL in 2008.
Lalit Modi, who conceptualised the world's richest sports league IPL, took social media by storm last week when he announced he and Bollywood actor Sushmita Sen are in a relationship
Viacom18 has acquired the non-exclusive rights to digitally stream 18 matches in every season of IPL from 2023 to 2027.
Many other corporate houses like Bajaj, JSW, L&T, ITC and even the BCCI have pledged resources to combat the pandemic and alleviate the hardships faced by the poor.
Now in its twelfth season, the Indian Premier League is still going strong. Exciting matches keep viewers hooked; brands are happy with the reach they get. And Star India is making the most of it.
Broadcaster Star India has valued it higher than IPL.
The Supreme Court will decide how IPL’s media rights should be given. If it favours e-auctions, BCCI will lose out on random high bids while media firms can expect a more sedate fight.