Why OTTs such as MX Player and Netflix are batting for AVOD models
India’s AVOD market size, according to Deloitte’s TMT (Technology, Media, and Telecommunications) Predictions 2022 report, is expected to reach $2.4 billion in 2026.
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Empowered Story-Tellers
Disney Star’s greatest strength, according to HR head Rishi Gaind, is its people-friendly policies.
Gen Zs are redefining e-commerce in India
Technology is an intrinsic part of the lives of Gen Z, and with their rising population, they are increasingly becoming the target audience for e-retailers.
Disney+ Hotstar debuts big-ticket premieres
Industry bigwigs feel its Multiplex service is good for the industry; would spur more movies to be made.
What’s in the stars for Facebook?
Facebook India under Ajit Mohan has two new bets for the future: social videos and social commerce. But it has got to tackle two things first: regulation and a rival named TikTok.
OTT prospects bright amid Covid-19 blues
As the coronavirus forces people to remain homebound, video streaming services may see greater adoption for want of other recreation.
Amazon is priming for a win
Streaming giant Amazon Prime Video has commissioned 20 new series globally; seven are from India. Amazon India head Gaurav Gandhi believes now is the best time—both for viewers and creators.
Content consumption tripled in India: Hotstar
Smaller cities like Lucknow, Pune, and Patna consume most content, whereas Gurugram is the last city to log off.
Netflix is investing ₹3,000 crore in Indian content
Netflix founder and CEO Reed Hastings remains bullish on India despite strong competition from OTT players like Amazon Prime, Hotstar, and others.
For your eyes only
Customers are spoilt for choice when it comes to viewing their favourite shows and movies. But if it’s the big screen you crave, here are five devices you can bank on.
