Saregama Carvaan: Nostalgia in a box
Some years ago, Saregama India was staring at a ‘Kodak moment’. Then Carvaan happened. A success story which turned around its fortunes.
saregama carvaan radio sets
April 2019
November 2018
The nostalgia economy
How this marketing ploy builds on the idea of an age of greater innocence and free time.
